• English | Castellano

Antonella Severo

KnowMad / Technology Project Manager / Digital Marketer

About me

I'm a person who is eager to learn and always evolving. We're now living in a Knowledge Society and I am enthusiastic about contributing to innovation.

I'm a hands-on person and a bit of a nomad, having explored many areas in communication and technology, including graphic design, web development, html/css coding, online marketing, website testing, localization, e-learning, project management, information architecture, writing and more. I can easily adapt to the situation or project at hand.

My interests and experience in marketing, design, SEO, testing and usability have proven useful in understanding a project’s needs and enhancing the business and technical strategies of the client. I enjoy digging into the requirements of a project and communicating the needs to the full team and clients. Delivering a quality product has been my passion and obsession in my extensive experience in QA and project management, ensuring that user needs are met and promoting customer satisfaction.

I have more than 20 years experience in web development, and have offered services and consulting to corporate media, agencies, entrepreneurs, educational institutions and nonprofits. I've counseled senior management on strategic planning initiatives for their web sites, and managed teams of writers, proofreaders, photographers, illustrators and programmers.

I'm a native New Yorker and first-generation Italian-American. I've been living in Barcelona, Spain for the last ten years and have worked in distributed work environments. I love living in the Barcelona region and taking advantage of all the great hikes, beaches, small towns and cultural events it offers, along with my daughter and husband.

When not in work mode, I enjoy playing piano (actively taking lessons), fitness (bicycling, rollerblading, yoga, swimming), traveling, photography and cooking. I also participate in startup community events and am interested in e-learning and innovation.

Personal PROJECTS & Volunteerism


Manage teams,
scope & budget
Write requirements,
and handbooks
Agile/Scrum, JIRA
Software testing & usability
Test case management/writing
Functional, Regression, UAT
TestRail, Selenium

digital marketing
Marketing plans, blogs, email
 SEO/SEM, social media, design, copyediting
Netsuite, Shopify, Magento, WooCommerce
content marketing, inspirational shopping

intercultural communication
WPML, multilingual site management,
English translations

Drupal, Wordpress,
OpenCms, etc.
production management



Adobe (Photoshop, InDesign, Illustrator)
Issue Tracking (JIRA, Redmine, BaseCamp, Fogbugz, TestRail)
Social Media (Hootsuite)

Recent articles

Tips on testing in an agile environment – and pitfalls to avoid

New Trends in User-Generated Content

Should you use flags for your country / language selector menu?

Must Do Checklist for Going Global on the Web

Résumé / CV

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Contact me

+34 663 074 838